5 Surprising Facts About Smartphone UsersSmartphones have become such an essential part of our life that it’s difficult to imagine spending a single day without them. We wake up, talk to our friends, share our life updates, and manage our workflow with mobile devices. But have you ever wondered if people use them differently around the world?
This week the onoff Team started debating if there are more smartphone users in Europe than anywhere else. How old is an average user? And finally, how many people own smartphones are there at all? As the discussion unfolded, we had to look for answers. So we dived into statistics, and here are some surprising things that we found.
- Not as many people use smartphones as you probably expect.
Yep, it’s easy to think that almost everyone is using a smartphone by now, especially when everyone you know owns it. But in fact, the percentage of people in the world who own a smartphone was only 43,7% in 2015. It’s steadily growing every year, but smartphones are still a lot more common in Europe and North America than in other regions.
As for the developed countries, numbers are still surprising there: in France, for example, only 58% of the country’s population own a smartphone. Other countries in Europe rank a bit higher with Sweden at the top with 80%. Canada and the USA are pretty close with 72% and 77% respectively. On the other side of the world, Australia is topping the list of the countries outside of Europe with 79% of Australians owning a smartphone device.
- The age and education gaps between smartphone users are huge in some countries.
While it is true that younger people with higher education are more likely to own a smartphone in any country, there is a big difference between those age and education groups in some parts of the world. For instance, in France, only 31% of people older than 50 are using such a device compared to 85% of people who are 18-34 years old. The number of Americans who are over 50 and are active smartphone users is almost twice as big: 61%.
The gap between people who have obtained secondary education or less and those who have a higher education level is also quite astonishing. In every surveyed country this difference is 20-25%. Here's the percentage of smartphone users in each groupÖ
- There are more Android than iOS users. Like, a lot more!
It is a surprise for many people to find out just how many Android users are out there. In the last quarter of 2016, sales of Android devices (81,7%) were more than 4 times higher compared to the iOS (17,9%). In fact, Android is the only mobile operating system to grow its sales last year. Other operating systems such as Windows or Blackberry own only 0.04% of the market.
- It’s between Apple and Samsung.
The two most successful smartphone brands in the fourth quarter of 2016 were Apple and Samsung. Their market share percentage was so close (17,85% and 17,79% respectively) that we are curious to find out who will lead the market this year. Considering the recent success of the new Samsung devices, many people are sure that it will outperform Apple. But let’s see!
- Many smartphone users do not secure their device.
According to the research released earlier this year Pew Research Center, way too many smartphone users do not protect their device by any form of authentication. The percentage of smartphone users that don’t put any screen lock on their device is as high as 28%. While for many it’s the matter of convenience, in the era of identity theft and privacy violations it’s quite surprising that so many users leave their devices unprotected!
What were the most surprising facts for you? Was there anything you didn’t expect to see in these graphs? Let us know, we would love to hear from you!
Marta @ onoff